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MoliCare Line-Up 2016

A diaper tester’s work is never done, it seems. Not only are there new products coming out every few months, but existing products get re-branded, improved, changed, updated and so on. This has now happened for the MoliCare products by Hartmann.

I got a whiff of it last year and already mentioned it when reviewing the Molicare Premium Soft Super Plus through sources from distribution channels and some short contact with the company. According to my info, the transition should have happened by October 2015 latest, but as it turned out, things took a lot longer and more changed than what originally on the table. The actual reasons shall probably be forever their best-kept secret, but in my thinking they probably realized that they had other product changes in the queue and then it dawned on them that it would make a whole lot of sense to do it all at once and get it over with rather than having things trickle out over months. You know, stuff like coming up with a unified package design, product naming, creating sales materials, (re-) certification for medical use and all the annoying little details.

Obviously this can all be a bit confusing, so the Hartmann people have designed a bunch of print products to make the transition easier. They come as info brochures and flyers and have a comprehensive list of all products or, if you already are using one of the products, you can get one of them handy folded leaflets to inform yourself about differences. Most notably there are two things you have to keep an eye on: The naming and the absorbency ratings. The latter has been bumped up from the old five drops system to ten to better accommodate the subtle differences between levels. Still, as our survey had shown, such ratings remain more of a marketing tool/ trick than being representative of what to expect in actual liquid volume. In any case, this should make it easier if they decide to sneak in additional products or change the specs of their products.

MoliCare 2016

The naming is another such thing. In the end it’s totally arbitrary just as well, though at least now it’s unified – whatever that’s worth. You know, as our most recent product review has shown even fancy names can’t save a bad product. That and of course everyone still uses their own names. A Tena Slip Maxi is not necessarily comparable to an ID Slip Maxi for instance. I wish someone came up with a standardized rating and naming system. It would make shopping for diapers so much easier.

MoliCare 2016

The product line-up as such is as follows:

Plastic backed products

Old

New

 MoliCare Super Plus  MoliCare Slip maxi

Baseline products

Old

New

MoliCare Slip extra (plastic)
MoliCare Slip super (plastic)
MoliCare Slip extra (breathable)
MoliCare Slip super (breathable)

Premium products (breathable)

Old

New

MoliCare Premium soft extra
MoliCare Premium soft super
MoliCare Premium soft super plus
MoliCare Premium Slip extra plus
MoliCare Premium Slip super plus
MoliCare Premium Slip maxi
MoliCare Premium Slip maxi plus (new)

As you can see, on first sight not much has changed, but as is so often the case the devil’s in the details. That’s why over the next few weeks we are going to give the products a test drive and provide some updates and new articles. Some of this may be a bit redundant and granted, it may look like I’m trying to milk the subject and stretch it out like not enough butter over a whole loaf of bread, but as always I’m trying to provide as complete a picture as I can in the truest sense of the meaning. Editing those pictures takes time since I’m still stuck with my rather crappy camera even more so. At least I managed to do the package shots right away as evidenced in the picture below. Keep an eye out for more things to come…

MoliCare 2016

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One comment on “MoliCare Line-Up 2016

  1. Hi, Mylenium. Just discovered your blog. Great and thorough reviews. Keep up the good work! 👍🏼

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